Seiko Lord Matic Special Day Date (372439) - Vintage

The Seiko Lord Matic began in 1968 and stayed in production until the late 70’s, as the successor to the Seiko Lord Marvel line. It introduced a new and improved sophisticated automatic movement, coupled with higher quality case design and finishing. Positioned for the working middle class, it was considered the mid-tier offering at that time, just under Grand Seiko and King Seiko. Advertisements back then exemplified how Seiko positioned the Lord Matic watches as for “men on the way to the top 

The story of Seiko began in 1881, when a 21 year old entrepreneur, Kintaro Hattori, opened a shop selling and repairing watches and clocks in central Tokyo. Just eleven years later, in 1892, he established the 'Seikosha' factory.

In the 1960's, Seiko announced itself on the international sports timing stage with a whole new generation of high-precision equipment that was enthusiastically endorsed by many international sports federations and used to capture elapsed time at many of the world's leading sports events. Central to this success was a range of stopwatches that incorporated Seiko's innovative "heart-shaped cam" mechanism, a feature which delivered a level of precision once thought unachievable by manual sports timing devices. Then, in 1969, Seiko introduced the Seiko Speedtimer with the innovative Caliber 6139. It was the world's first automatic chronograph with a column wheel and vertical clutch, two devices that delivered real improvements in the measurement of elapsed time in a wristwatch and are still a prerequisite in high functionality chronographs.